The Häfele Story

  • Häfele New Zealand History

    1989 - Present

  • How it all began

    1923 - 1944

  • Reconstruction

    1945 - 1959

  • Modern times

    1960 - 1979

  • Growth

    1980 - 1999

  • Häfele today

    2000 - present


The Beginning - Häfele New Zealand

Peter Farrugia is appointed Managing Director for Häfele New Zealand. He initially works from home and stocks a small amount of the most popular items in his garage. All other orders are shipped and delivered direct from Germany and Australia.

The first office and warehouse facilities are located in Sir William Ave, Auckland.


The Early Years

Häfele New Zealand publishes the first Complete Häfele Catalogue, offering a range of products specific to the New Zealand market.

The inaugral newsletter for Häfele Australia and New Zealand staff named 'Connection' is published.

Current Managing Director Peter hands over the reigns to Uwe Adam.


Häfele New Zealand Celebrates 10 Years

Häfele New Zealand obtains ISO 9001 certification.

Häfele New Zealand opens a second office based in Christchurch to service the South Island.

Häfele New Zealand celebrates 10 years of business and the completion of the new purpose built head office in Auckland at Accent Drive.


Wellington Design Centre is Opened

Häfele New Zealand equips all Account Managers with laptops.

Häfele New Zealand publishes inhouse and releases the 'Out of Sight' kitchen accessories brochure.

Häfele New Zealand celebrates the opening of its first Design Centre in Wellington.

Häfele celebrates the launch of the 'Häfele Twins' Catalogues, combining both The Complete Häfele Furniture Fittings and Architectural Fittings.


Second Design Centre is Opened

Häfele publishes in-house and releases 'Highlights' - the new product release brochure.

The Häfele logo changes and the slogan becomes 'Finding Better Ways'.

Häfele celebrates the opening of the new Design Centre based in Auckland's CBD - known as the 'Cook Street Design Centre'.



Auckland Design Centre Relocates

Häfele New Zealand prepares for further expansion through the purchase of the adjacent section at Accent Drive, East Tamaki.

Häfele acquires Huwil Budapest Hungary to expand its production capabilities.

The Auckland Design Centre relocates to the Beaumont Street historic brickworks building in Central Auckland.



Kong - The Mobile Showroom

'Kong' the mobile showroom is shipped over from Australia to tour New Zealand. Just like its movie namesake, at 4 meters high, 12.5 meters long and weighing in at 15 tonnes, the Mobile Showroom KONG is a real showstopper. 

Häfele changes its claim to 'Functionality for You'.

Häfele New Zealand launches the 'Häfele Catalogue App' for iPad. The first of its kind within the industry - allowing users to download and store catalogues on their iPad.


Celebrating 90 Years Worldwide

Häfele celebrates its 90th year in operation. From its humble beginnings in 1923, to now global leader in the hardware industry.

Häfele establishes and implements the new Global Brand Identity. Our core values become: Passionately Customer Focused and Visionary Entrepreneurial Spirit.


Celebrating 25 Years in New Zealand

25 years ago Häfele New Zealand opened as the 11th foreign subsidiary of Häfele worldwide with only three staff members and a burning desire to succeed in the industry. Today, over two decades later Häfele New Zealand has grown to over sixty employees, three offices spanning the country and a growing retail market – continuing to provide products and services of German quality. 


Introducing the Ä Book

Häfele New Zealand develops 'The Ä Book'. 

Our first 100% New Zealand specific product catalogue offering an extensive selection of Häfele’s core and most
popular products specific to the New Zealand market in a more compact form. 



Head Office Showroom Revamp

Häfele New Zealand renovates the head office showroom. Clean lines, glossy surfaces and a futuristic atmosphere are the trademarks. The stateof-the-art centre promises to not only spoil you with choice, but also help your vision of a new home come to fruition.

Store in Nagold, 1930
Adolf Häfele and staff in front of the Häfele hardware store in Nagold

Moving to Nagold

The young company specialised in joinery and carpentry supplies and moved to Nagold, the former centre of the furniture production in Württemberg.

From there, Adolf Häfele visited the woodworking shops and furniture manufactures in the area; he noted names and the customers’ requirements and in so doing, established the company's first regional network.

His credo still has central importance today: personal contact, industry and product knowledge, reliability and fast delivery of the required products.


Successful start-up years

Adolf Häfele established the first wholesale warehouse and organised the distribution of the goods. His innovative product assortment and excellent service put him ahead of his time, enabling him to acquire many new clients.

Häfele exhibition stand, Strasbourg, 1933

First exports

Häfele participates in a foreign trade fair in 1933 for the first time and presents "furniture fittings for bedrooms and kitchens" in Strasbourg.

The still young company receives the "Gold Medal" for the configuration of the exhibition stand. The export of the fittings to the neighbouring countries is also starting slowly.

By this point, Häfele employs a sizeable force of travelling salesmen who visit customers at home and in neighbouring countries.

First Häfele furniture fittings catalogue

First catalogue

The first furniture fittings catalogue was published in 1939 with a circulation of 20,000 copies. Distributed in Germany and abroad, it forms the foundation for international sales of Häfele products.

The symbolic cover shows a picture of a globe which became the logo of the rapidly growing business.  

Häfele company buildings at Freudenstädter Straße 70 in Nagold

New beginnings

Adolf Häfele takes his company safely and largely unscathed through the Second World War. After the end of the war, the plight in the country is great, however, the reconstruction results in an active demand for fittings and joinery needs. Things are quickly moving forward again. In February 1946, Walther Thierer, Häfele's nephew, enters the company.


25 years of Häfele

In October 1948, Häfele celebrates its 25th anniversary. At this time, the company is well positioned: with a total of 29 employees and revenue rising to nearly two million DM.

Walter Thierer

Change in management

Company founder Adolf Häfele passed away in 1949, only four years after the end of the Second World War. Right in the middle of the reconstruction efforts in Germany, his 26 year old nephew Walter Thierer takes over the management of the company with the support of the Häfele and Thierer family shareholders.

Road sale after a major fire in 1950

Cornerstone of modernism

The year 1950 begins with a disaster, however one that turned out for the best: a fire destroys the company building during the night of New Year's Eve. But Walther Thierer acts quickly: first, a road sale bridges the emergency and the transactions are resumed in makeshift barracks. At the same time, the foundation for today's headquarters in Nagold is laid. The result is a new building with offices and a warehouse space totalling 2,500 square metres.

Production of special fittings for furniture ornaments and brass grills

Entry into production

In April 1954, Häfele started his own production of special fittings for furniture ornaments and brass grills. Demand for the products quickly grows so much that the production area must be expanded several times.

Nagold distribution centre, 1974
The first foreign subsidiary is founded in Kreuzlingen

A spirit of optimism

In the economic miracle years following World War II, Häfele first primarily serves the domestic market.

But it's only a matter of time before returning to the activities abroad. In 1964, Häfele took advantage of the spirit of optimism of the 1960s and founded the first foreign subsidiary in Switzerland.

Häfele exhibition bus

Häfele exhibition bus

The export department is developed in Nagold and a company-owned sales organisation for France, "Häfele France GmbH & Co." is founded.

The travelling activities of the sales pioneers in Nagold become even more important and the first mobile Häfele exhibition departs on tour. In the following years, the bus also serves as an exhibition stand abroad.

The Complete Häfele

The Complete Häfele

"The Complete Häfele" is published for the first time and is the largest reference tool for furniture fittings in the world.

The Complete Häfele offers more than 25,000 articles for sale, but also contains detailed drawings and installation instructions – not only a reference book, but an instructional textbooks as well.


Across the Big Pond

A large exhibition bus makes a 12,000-mile trip through the furniture centres of the USA. This is the beginning of Häfele's success story in the United States: In 1973, Häfele America Co. is founded.

These mobile exhibits have been deployed successfully in other countries and are often the first step in opening a market. By the early 70s Häfele achieved export levels of 40% and became one of the pioneers and founders of the export nation Germany.

The first editions of The Complete Häfele are published in English, French and Spanish

The Complete Häfele

"The Complete Häfele" appears in English, the world's lingua franca, as well as in French as "Le Grand Häfele" and in Spanish as "El Gran Häfele".

Today this comprehensive reference tool for hardware technology is available in more than 24 languages, along with many special editions aimed at specific target groups and countries.

Distribution centre in Nagold

Start of in-house development

Häfele launches an in-house development department. The company quickly causes a sensation by producing innovative hardware and exerts a lasting influence on furniture construction with its successful solutions.

The same year, the distribution centre in Nagold is ready to begin operations, laying the foundation for Häfele's logistics services. With a high-rise storage facility in which track guided vehicles pick products off the shelves, Häfele was a quick and reliable logistics partner, even at that time.

Establishment of national Häfele sales offices
Company building of Häfele Malaysia

Additional foreign subsidiaries

Häfele establishes the third subsidiary in the United Kingdom. Then it's blow by blow: Subsidiaries are opened in Australia, Canada, France, Italy, Ireland, the Netherlands, Singapore, New Zealand, Malaysia, Japan... A veritable founding boom sets in.

Today there is no continent that Häfele is not represented by its own subsidiary or a sales office.

Hans Nock

Lasting values

In 1982 Hans Nock, export manager in Nagold since the 1960s, takes over management of the company and becomes "the Engine" of Häfele’s foreign business. Growth is successful thanks to the power of the family company and its earnest efforts. The export share rises to 70 percent.

Minifix connector system


The thorough understanding of customer needs allows Häfele to become a problem solver for many challenges. One such example is Häfele's development of the Minifix connector system with the centric ball principle, which continues to be successful around the world, even today. The small Minifix revolutionises the industry and accelerates the growth of the newly created RTA furniture sector.

Häfele's own production plant Häfele Berlin now produces 500 million Minifix in 30 versions.

Häfele sales office in Kaltenkirchen

Establishment of national sales offices

From the beginning, Häfele focuses on its proximity to customers. Visiting partners on-site and individual conversations are an essential part of the company culture. Investment is made to expand sales offices in Germany starting in 1985. Shorter distances to customers, smaller sales units and personal contact is the new motto. Integrated showrooms make a visit to the sales offices particularly interesting and are very popular with customers.

Häfele headquarters in Nagold

Expansion of Häfele Nagold

Häfele headquarters in Nagold is also expanded. Häfele constructs a new building on an adjacent, 5,000 square metre lot at Adolf-Häfele-Straße 1.

Today, a large and modern showroom, conference rooms, offices, data centre and a test workshop are located in the award-winning building. The company's strategies are developed, and the product ranges are selected and documented at headquarters. Central IT is located here, and from here, the global sales organizations are controlled.

Häfele Argentina

Latin America

The founding wave covers the entire American continent. It is started in 1997 with a subsidiary in Mexico. Brazil follows in 1998 and Argentina in 1999.

Häfele headquarters in Nagold

China and Eastern Europe

While the last "open spots" on the map of Western Europe were developed by Häfele during the late 90s and at the beginning of the new millennium, the company now puts out its feelers to Eastern Europe and China. In 2002 Häfele establishes the first subsidiary in Eastern Europe, in Poland. Turkey and China follow in 2005; Russia in 2006; Ukraine and Romania in 2009; and Kazakhstan, Serbia and the Czech Republic in 2010.

Sybille Thierer

The courage to be modern

Sibylle Thierer, daughter of Walther Thierer, assumes responsibility for the company at the beginning of the new millennium and represents the third generation of family management.

She paves the way for modern times by focusing all decisions on the benefits of innovative ideas and products.

Häfele 360° Project Service

360° Project Service

Häfele's 360° Project Service has formed the foundation of the ongoing, successful business with architects, investors and builders since 2006. It encompasses manufacturer-independent procurement of architectural hardware and project fittings, the "StarTec" product range, the Dialock electronic access control system, countless planning manuals, and international project coordination by Häfele project managers.

Häfele Functionality

Häfele Functionality

Häfele embraces the marketing strategy "The Innovator of Functionality" and develops new ways to lead the way. "Functionality" becomes a quality seal in itself that allows cabinet makers and joiners to brand their own perfect functional solutions. The same year, the first "Functionality World" exhibition opens in Nagold. Two years later, the first edition of "Häfele Home" magazine appears, containing innovative furniture and living ideas. The magazine inspires designers, architects, cabinet maker and joiners.

Häfele Engineering

Häfele Engineering

After establishing the 360° Project Service, Häfele bundles all of its sales activities aimed at the furniture industry together in the newly established, international sales organisation Häfele Engineering GmbH & Co KG.  It focuses exclusively on meeting the requirements of the furniture industry – along the entire value chain.


Häfele today

90 years after its founding, the Häfele family business is a worldwide leader in the furniture fittings and architectural hardware industry, as well as in electronic access control systems. Häfele employs more than 6,000 employees and has 37 subsidiaries, as well as many additional dealerships throughout the world.

  • Häfele New Zealand History

    1989 - Present

  • How it all began

    1923 - 1944

  • Reconstruction

    1945 - 1959

  • Modern times

    1960 - 1979

  • Growth

    1980 - 1999

  • Häfele today

    2000 - present